Sessions for Google Analytics

Have you even wondered how the sessions are defined in Google Analytics. Here is the answer:

A seesion starts when a visitor views the first page of your website and ends when one of the following three conditions is met as defined by Google Analytics:

  1. 30 minutes has elapsed without visitor activity;
  2. the session has reached the end of the day (for the time zone defined in Google Analytics);
  3. or the same visitor returns to the website but with new referral parameters. For example, a visitor first arrives at your website via an organic search, closes their browser, then returns (within 30 minutes) via a click on a banner link. The detection of the second visit with the new campaign parameters closes the first session and begins a new one for this visitor.

The session time-out value can be adjusted, though 30 minutes is the unwritten industry standard.



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