Sessions for Google Analytics
Have you even wondered how the sessions are defined in Google Analytics. Here is the answer:
A seesion starts when a visitor views the first page of your website and ends when one of the following three conditions is met as defined by Google Analytics:
- 30 minutes has elapsed without visitor activity;
- the session has reached the end of the day (for the time zone defined in Google Analytics);
- or the same visitor returns to the website but with new referral parameters. For example, a visitor first arrives at your website via an organic search, closes their browser, then returns (within 30 minutes) via a click on a banner link. The detection of the second visit with the new campaign parameters closes the first session and begins a new one for this visitor.
The session time-out value can be adjusted, though 30 minutes is the unwritten industry standard.