Which version of Google Analytics to use?

 If you are interested to know which version of Google Analytics you should use, here is a good post to get you started.


In-Page Analytics

 Suppose you want to know which part of your webpage is getting most clicks, how do you go about and get those information?

Google Analytics has a built-in report for this. Just login to your Google Analytics account, select the Profile, then click on Behavior | In-Page Analytics, then you get your report, easy?

Perform A/B testing

Just learnt that you can perform A/B testing using Google Analytics. The original name is "Google Website Optmizer". It is now part of Google Analytics. You can view it under Content | Experiments tab. 

This is a great tool which no so many people know about, hope you can make use of it for your company.


Using your company email for Google Accounts

Do you know that you can use your company email address for Google service, like Google Analytics. Apparently you can do so quite easily.

In the new account creation screen below, click on "I prefer to use my current email address".


Then you can just type in your company email. It is basially just an alias, so it is as good as with any other Google accounts.

Now enjoy your new gmail address with your company name!

Sessions for Google Analytics

Have you even wondered how the sessions are defined in Google Analytics. Here is the answer:

A seesion starts when a visitor views the first page of your website and ends when one of the following three conditions is met as defined by Google Analytics:

  1. 30 minutes has elapsed without visitor activity;
  2. the session has reached the end of the day (for the time zone defined in Google Analytics);
  3. or the same visitor returns to the website but with new referral parameters. For example, a visitor first arrives at your website via an organic search, closes their browser, then returns (within 30 minutes) via a click on a banner link. The detection of the second visit with the new campaign parameters closes the first session and begins a new one for this visitor.

The session time-out value can be adjusted, though 30 minutes is the unwritten industry standard.


Google Analytics

 I have been working with Google Analytics for a while. I am amzed how much information it is providing by just add the basic tracking code. 

The example below shows the Vistor Flow view, it shows you where the users enter your site and the interactions. Best of all, it is free, so start using it for your site!